JoJo Siwa is undeniably one of the most recognizable stars of the 21st century, having made her mark across multiple entertainment platforms.
Whether it’s her rise to fame through Dance Moms, her massive YouTube following, or her incredibly successful merchandise empire, JoJo Siwa has captured the hearts of millions worldwide. But there’s more to this multitalented star than just her colorful bows and upbeat music.
In this article, we’ll dive into the real name, age, height, and net worth of JoJo Siwa, as well as her career and the incredible business ventures that have solidified her place as a modern-day icon. We’ll cover her journey from a young dancer to a celebrated entrepreneur, and everything in between.
JoJo Siwa Real Name
JoJo Siwa’s real name is Joelle Joanie Siwa. She was born on May 19, 2003, in Omaha, Nebraska, USA.
Known for her vibrant personality and signature blonde hair and colorful bows, JoJo has become a household name in the entertainment industry, particularly among young audiences.
Early Life and Rise to Fame
JoJo Siwa Real Name and Early Years
Born Joelle Joanie Siwa on May 19, 2003, in Omaha, Nebraska, JoJo’s journey to stardom began at an early age.
Raised by her mother, Jessalynn Siwa, who was a dance instructor, JoJo was surrounded by the world of dance from the start. Growing up with her brother Jayden Siwa, JoJo was encouraged to explore her creative talents.
JoJo’s big break came in 2015 when she appeared on Lifetime’s reality TV show, Dance Moms. While she didn’t initially capture the spotlight, her vibrant personality, unique dance moves, and signature blonde hair and colorful style made her stand out among the other contestants.
Her time on Dance Moms gave her the exposure she needed, and soon, she became a household name.
From Dance Moms to YouTube Sensation
After her stint on Dance Moms, JoJo shifted her focus to YouTube, where she launched her channel, “Its JoJo Siwa”.
Her infectious energy and fun-loving nature resonated with fans, particularly young audiences. With time, JoJo grew her following, and now she boasts an incredible 12 million subscribers on YouTube, with over 2.7 billion views on her videos.
Her channel features a mix of content, including vlogs, challenges, and music videos, all of which showcase her vibrant personality and allow her fans to feel connected to her.
Her breakthrough single, “Boomerang”, released in 2017, became a massive hit, resonating with kids worldwide. JoJo’s catchy tunes and empowering messages, especially in songs like “Boomerang” and “Hold the Drama”, cemented her as an influential figure in the music industry.
JoJo Siwa Career
Music Career
JoJo Siwa’s music career took off with the release of “Boomerang” and “Kid in a Candy Store”. These tracks became anthems for young fans and reflected JoJo’s brand of positive, feel-good content.
Her music, characterized by catchy hooks and empowering lyrics, quickly earned her recognition as a pop star among the youth.
In addition to her singles, JoJo has also performed live on various platforms, further strengthening her career as a pop singer.
Her songs often focus on themes of self-expression, confidence, and anti-bullying, which resonates deeply with her fan base.
YouTube Channel and Social Media Presence
JoJo’s YouTube channel, “Its JoJo Siwa”, serves as a central hub for her fan community. Her 12 million subscribers tune in for content that includes everything from behind-the-scenes glimpses of her life to full-length music videos.
With a whopping 2.7 billion views, her channel is not just a place for fun, but also a vital tool in her personal brand.
Beyond YouTube, JoJo has a massive presence on Instagram and TikTok, where she continues to connect with her fans through vibrant photos, dance challenges, and Q&A sessions.
JoJo’s social media activity, with her engaging personality and interaction with fans, has helped her build a loyal following across platforms.
Television Appearances and Collaborations
In addition to her music and YouTube career, JoJo Siwa has appeared on several major TV shows, such as “Dancing with the Stars”, where she made history as the first contestant to have a same-sex partner.
JoJo’s appearances on popular TV programs have helped her continue to reach a wider audience, further solidifying her status as a household name.
JoJo has also lent her talents to various Nickelodeon productions, and she has appeared in TV movies, expanding her presence in the entertainment industry.
JoJo Siwa Physical Attributes
Height and Weight
Standing at an impressive 5 feet 9 inches (175 cm), JoJo Siwa is tall and has a striking presence. Her slim and athletic body type is often highlighted by her fashionable clothing and her signature vibrant bows.
JoJo maintains a weight of around 58 kg (128 lbs), a healthy and balanced weight for her height and lifestyle.
Signature Look
JoJo’s look is iconic and easily recognizable. She is known for her blonde hair, often styled in fun, colorful ways, and her dark brown eyes that perfectly complement her lively persona.
JoJo’s signature colorful bows are also a huge part of her look. Her bold, fun style has become synonymous with her brand and is loved by her fans.
Her fashion sense is youthful, bright, and optimistic, with a focus on self-expression. She even launched a highly successful merchandise line featuring bows, clothing, and accessories, all of which reflect her signature style.
JoJo Siwa Net Worth in 2025
Here’s a table showing JoJo Siwa’ estimated net worth from 2020 to 2025, reflecting her growth as an entertainer, entrepreneur, and social media star:
| Year | Estimated Net Worth |
|---|---|
| JoJo Siwa 2020 | $12 million |
| JoJo Siwa 2021 | $14 million |
| JoJo Siwa 2022 | $16 million |
| JoJo Siwa 2023 | $18 million |
| JoJo Siwa 2024 | $19 million |
| JoJo Siwa2025 | $20 million |
Note: These estimates account for JoJo Siwa’s income from multiple sources, including YouTube, music sales, merchandise, endorsements, and her entrepreneurial ventures. Her continued success in these areas has contributed to her rising net worth over the years.
JoJo Siwa’s financial success is a direct result of her entrepreneurial spirit and diverse revenue streams. As of 2025, JoJo’s net worth is estimated to be $20 million, a testament to her business acumen and popularity.
How JoJo Siwa Built Her Wealth
JoJo has several income streams that contribute to her impressive net worth:
- YouTube Earnings: As one of the most popular YouTubers, JoJo earns significant income from ads, brand collaborations, and her music videos.
- Music Sales: JoJo’s music, including her viral songs “Boomerang” and “Hold the Drama”, continues to generate income through digital downloads, streaming, and live performances.
- Merchandise Sales: JoJo’s bows, clothing, and accessories are some of the best-selling items, with over 80 million units sold globally. Her partnership with Claire’s has helped solidify her merchandise empire.
- Endorsements and Sponsorships: JoJo has worked with brands like Amazon, Amazon Fashion, and Charmin, all of which contribute to her income.
Sources of Income
YouTube and Social Media
JoJo’s YouTube channel remains one of her primary sources of income. The platform’s ad revenue, along with sponsorships, adds up to a significant amount each year.
JoJo also earns from the sales of her music videos and live performances, which are promoted through her social media platforms like Instagram and TikTok.
Merchandise Sales
One of JoJo’s most lucrative ventures has been her merchandise line, which includes hair accessories, clothing, and toys.
Her signature bows are a massive hit, with millions sold worldwide. JoJo’s partnership with Claire’s has further expanded the reach of her products, making her a major figure in the fashion and accessory world.
Brand Partnerships
JoJo has partnered with major companies for endorsements and sponsored content. These collaborations are integral to her financial success, with notable partnerships including Amazon, Amazon Fashion, and Charmin.
Entrepreneurial Ventures
JoJo Siwa is not just a performer; she’s also a savvy entrepreneur. In addition to her music and YouTube career, JoJo has expanded her brand into various business ventures.
- Clothing Lines: JoJo’s colorful clothing collection, which includes everything from t-shirts to pajamas, reflects her personality and style.
- Books: JoJo is a New York Times bestselling author, having written books about self-empowerment and anti-bullying. These works have resonated with her audience, adding to her entrepreneurial portfolio.
- Product Collaborations: JoJo has worked with major brands like Claire’s, and her 80 million units sold prove the success of her products.
JoJo Siwa Personal Life
JoJo Siwa’s personal life is as colorful as her public persona. Her fans love her for being authentic and open about her experiences. JoJo’s family is a big part of her life and career.
Family and Relationships
- Jayden Siwa: JoJo’s brother, Jayden, is a significant part of her life. He often appears in her videos and public posts, showcasing their close bond.
- Kylie Prew: JoJo’s past relationship with Kylie Prew made headlines in 2021. Though their relationship ended in 2022, JoJo remained committed to promoting self-love and acceptance.
- Avery Cyrus: JoJo’s brief relationship with Avery Cyrus in 2022 also caught the public’s attention. Since then, JoJo has been linked to Dakayla Wilson and Kath Ebbs in 2024, further capturing her fanbase’s curiosity.
Advocacy and Public Image
JoJo Siwa is a passionate advocate for LGBTQ+ rights. She publicly came out as a lesbian in 2021, using her platform to promote self-expression and acceptance.
Her work in anti-bullying campaigns has been instrumental in shaping her positive public image, and her colorful, larger-than-life persona has made her a role model for young fans worldwide.
Frequently Asked Questions
What’s JoJo Siwa’s real name?
JoJo Siwa real name is Joelle Joanie Siwa.
How old is JoJo Siwa?
JoJo Siwa is 21 years old as of 2024.
How old is JoJo Siwa?
JoJo Siwa is 21 years old (2024).
JoJo Siwa age
JoJo Siwa is 21 years old as of 2024.
Is JoJo Siwa her real name?
No, JoJo Siwa real name is Joelle Joanie Siwa.
Conclusion
JoJo Siwa is not just a talented singer, dancer, and actress, but a powerhouse of entrepreneurial ventures and a role model for millions.
From her rise to fame on Dance Moms to her current status as a global sensation, JoJo’s story is one of ambition, creativity, and authenticity.
As she continues to evolve both personally and professionally, it’s clear that JoJo Siwa’s legacy will continue to inspire generations to come.
With a net worth of $20 million and a thriving career that spans music, television, social media, and entrepreneurship, JoJo Siwa’s future is undoubtedly bright.